A study by Pew Research analyses the habits of people who read the news on electronic tablets and reveals that three out of ten people confess they invest more time reading the news now than before they owned this device. Forty-two per cent read articles in depth and out of these, nine out of ten tend to consult articles they hadn’t initially planned to read.
The study is entitled The Tablet Revolution What it Means for the Future of News and was prepared by Pew Research Centre’s Project for Excellence in Journalism, in collaboration with The Economist Group.
The work was based on a series of inquests carried out during the summer months of 2011 amongst the general public and tablet users. Concerning these last, they distinguished between those who read the news on their device and those who didn’t, and they even singled out a group to enquire about the habits they acquired.
Fifty-three per cent of tablet owners read the news daily on their device, a figure similar to the fifty-four per cent who use it to send e-mails. This data raises various questions: have they changed their reading habits regarding sources consulted or time invested? Do they use apps or search engines? Are they willing to pay? How much?
The only clear conclusion is that the reading habits of these consumers have changed. When they were asked about the positive and negative factors of tablets, most of the participants declared an overall positive experience. One of the negatives concerned complaints that certain tablets didn’t support Adobe Flash technology. In this respect, we must point out that in September Adobe launched a new software permitting Apple devices to recover Flash content.
The study also predicts the profile of consumers willing to pay for news: they read the news on their tablet every day, dedicating more time than previously to the task, they are more in-depth readers than those that simply use apps.
This study is an example of other investigations that try to determine the typology of individuals and habits associated to the progressive and rapid assimilation of tablets and e-readers as reading devices.
The complete study can be found on this link.